Milano

2004 at Studio Zeta.

Studio Zeta is a fashion showroom in a former early 19th century silk mill east of the center of Milan. The wide white spaces are placed around a traditional cobbled Milanese courtyard. The show took place over 1200 square metres.

The Scottish show launched. The Collaborators made a scene with their super sociable hanging basket that could sit 8 and sleep 4. Her house showed their fetish plates. Team4 from Germany showed panel furniture and had a lot of fun with helium. Fat from Japan made a lawn of gently swaying digital grass. Hector Serrano and Victor Vina showed Net Objects mixing Lo tech and Digital tech.
Fabrica turfed a room and filled it with ideas and stories in object form. Future Factories grew some lights. Dejana Kabiljo returned with beautiful pink boxes called procrastination. Defyra from Sweden launched themselves on an unsuspecting Milan with lights of themselves, wallpapers and chairs made of skis all laced with their traditional Swedish tuti fruiti dolce vita.

Abitare described designersblock as a platform for ‘intelligent agents’ and said that we are ‘at the top of the list for years.


Graphics - Paul Mcanelly
Photography - Designersblock

Exhibitors

26 UK & International exhibitors: Annick Collins, Ansel Thompson, Back4, Blue Marmalade, Charlie Davidson, Corrado Tibaldi, Defyra, Dejana Kabiljo, f.a.t., Future Factories, Georg Baldele, Glasvegas, Gordon Byrne, Graeme Findley, Graphical House, Hector Serrano